# Pay to Belong  The channel introduces multiple terminologies, including *pay to belong* and *commodity community.* I loved this video as it crystalized my thoughts on hobby communities; so much of the discussion revolves around gears. Like: - What gear should I buy? - Is this gear good enough for me? - "Look at the gear I have" > [!thought] Is there a saying around, "effect of the propaganda is you tend to normalize the midpoint between the propaganda and the previous norm"? Other keywords: "unpaid micro-labor" to refer to voluntary marketing done by these communities. # Other Articles [[Thoughts on "Camera Reviews Need to Change"]]